Generating High-Value Leads for Waters Custom Roofing
Client: Waters Custom Roofing Project Date: May 2026
+210% Roofing Leads
-50% Cost Per Lead
1.2s Mobile Load Speed
Challenge
Waters Custom Roofing (Waters CR) needed a consistent pipeline of residential and commercial roofing leads. Their previous website loaded slowly on mobile devices and ranked poorly in local searches, allowing competing roofing contractors to dominate target service areas.
Strategy
Dwight Digital engineered a local customer acquisition funnel:
- Interactive Estimate Funnel: Rebuilt the consultation request form into a highly intuitive, multi-step roofing estimator designed for fast completion on mobile devices.
- Precision Search Ads: Focused paid campaigns on high-intent commercial and residential roofing terms (such as “emergency roof repair” and “metal roof installation”) to eliminate waste.
- Speed Architecture: Deployed the site using static site rendering to guarantee instant loading for homeowners experiencing active leaks.
Results
- Quote Requests: Boosted online quote submissions and phone calls by 210%.
- Cost Efficiency: Reduced the paid advertising cost-per-lead by 50%.
- Performance: Achieved a mobile page load speed of 1.2s, retaining users who would have bounced to competitors.