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Engineering Case Study

Modernizing Birmingham Land Surveying Lead Capture

Client: Survey Solutions, Inc. • Project Date: May 2026
+175% Quote Requests
+310% Organic Keywords
Top 3 Local Pack Presence

Challenge

Survey Solutions, Inc. (SSI) has served Birmingham, Alabama for 40 years. However, their digital footprint was practically invisible compared to younger competitors, leading to a decline in inbound quote requests from developers and homebuyers.

Strategy

Dwight Digital focused on local search prominence:

  1. Interactive Quote Tool: Integrated a clean, step-by-step survey request tool that captures property details, surveying needs, and deadlines.
  2. Local Pack Domination: Optimized local directory profiles and built local backlinks to move SSI into the top Google Map Pack results.
  3. Structured Service Schema: Implemented precise engineering and surveying schema markups to describe their services to search crawlers.

Results

  • Lead Conversion: Boosted online quote requests by 175%.
  • SEO reach: Increased the number of organic ranking keywords by 310%.
  • Local Map Pack: Placed in the top 3 spots for “land surveyor Birmingham” and “boundary survey Alabama”.