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Engineering Case Study

Modernizing Birmingham Land Surveying Lead Capture

Client: Survey Solutions, Inc.•Project Date: May 2026
+175%Quote Requests
+310%Organic Keywords
Top 3Local Pack Presence

Challenge

Survey Solutions, Inc. (SSI) has served Birmingham, Alabama for 40 years. However, their digital footprint was practically invisible compared to younger competitors, leading to a decline in inbound quote requests from developers and homebuyers.

Strategy

Dwight Digital focused on local search prominence:

  1. Interactive Quote Tool: Integrated a clean, step-by-step survey request tool that captures property details, surveying needs, and deadlines.
  2. Local Pack Domination: Optimized local directory profiles and built local backlinks to move SSI into the top Google Map Pack results.
  3. Structured Service Schema: Implemented precise engineering and surveying schema markups to describe their services to search crawlers.

Results

  • Lead Conversion: Boosted online quote requests by 175%.
  • SEO reach: Increased the number of organic ranking keywords by 310%.
  • Local Map Pack: Placed in the top 3 spots for “land surveyor Birmingham” and “boundary survey Alabama”.