Empowering Members for National Subcontractors Alliance
Client: National Subcontractors Alliance Project Date: April 2026
+85% Member Signups
+40% Member Engagement
0.9s Site Load Time
Challenge
The National Subcontractors Alliance (NSA) is a nationwide coalition of trade groups. They had a massive catalog of legacy resource documents and guidelines that were hard to find and navigate, resulting in poor member registration rates online.
Strategy
Our portal restructuring focused on document discoverability:
- Faceted Resource Search: Built an intuitive document filter that allows users to instantly search resources by category, state, and publication date.
- Simplified Registration Funnel: Designed a frictionless, 3-step member application flow with automated email notification triggers.
- Speed Optimization: Reconstructed the layout to minimize render-blocking requests, making lookup fast even on active construction jobsites.
Results
- New Memberships: Generated an 85% increase in online membership inquiries.
- Portal Usage: Boosted member resource downloads by 40%.
- Site Optimization: Reduced page load speed to a blistering 0.9 seconds.