Documenting $145,000+ in Revenue via Local SEO, GLSAs & Leads2Jobs

Challenge

Advanced Electrical Company, a local residential service business, needed immediate, trackable phone calls and job bookings. Organic search competition for local electricians was high, and they needed to maximize their visibility directly where searchers were making immediate hiring decisions without wasting time on tire-kickers and robo-calls.

Strategy

Dwight Digital launched an integrated local lead-generation campaign:

1. Google Local Services Ads (GLSAs): Set up and optimized GLSA campaigns to show up at the very top of Google Search results. Managed reviews and targeting to ensure they won the Google Guaranteed badge.
2. Local Map Pack Domination: Targeted high-intent local keywords by optimizing their Google Business Profile and managing positive review velocity.
3. Leads2Jobs Closed-Loop Attribution & Spam Filter: Connected web and phone leads directly to their CRM invoices, tracking every dollar generated while blocking over 90% of invalid robo-calls.

Results

• Documented Revenue: Traced and documented over $145,000 in closed invoice revenue in just over 6 months from 236 delivered leads.
• Unmatched Lead Quality: Generated 140 booked jobs from those 236 leads—achieving an exceptional 59% booked job conversion rate.
• Spam Elimination: Slashed unwanted robo-calls from over 500 down to under 50 per quarter, freeing office staff to focus on high-ticket service calls.